Emma: a skincare brand built and launched
Emma had no marketing background, no industry contacts, no following. 6 years of being a skincare customer who'd had it with waiting for the brand she actually wanted. We built her a cream and lotion brand on the Niche Store package.
The story
What we built
Cream and lotion sets as the hero category, sourced through a vetted supplier with paperwork she could show publicly. Emma picked the scents and packaging herself - she had strong opinions on that part and we weren't going to argue.
The build took ten days. The storefront leans into her own taste rather than chasing trends: modern palette, clean photography, no gimmicks.
The launch
She had no audience to soft-launch to, so we went straight to paid ads on day one. Low budget - around $20 a day on Facebook for the first three weeks.
Month one came in around $4,800 across 82 orders, on roughly $600 in ad spend. Early reviews were strong and her CPA started ticking down by week two as the brand built up trust signals.
What we'd flag
Emma started cold. No followers, no email list, no warm audience. Regardless, the first month was a success.
In their own words
“I'm not in the industry. I'm just someone who's been buying skincare for years and kept thinking 'why isn't there a brand that does this properly.' Eventually I got tired of waiting for someone else to do it. The technical side was the part I had no clue about. That's the part Dropbuild handled.”
Other stores we've built
Pets
Health and Beauty
Face Oil
dropshipping business?
